Diz Seth Godin:
"The hierarchy of success
I think it looks like this:
Attitude
Approach
Goals
Strategy
Tactics
Execution
We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing.
Big news: No one ever succeeded because of execution tactics learned from a Dummies book.
Tactics tell you what to execute. They're important, but dwarfed by strategy. Strategy determines which tactics might work.
But what's the point of a strategy if your goals aren't clear, or contradict?
Which leads the first two, the two we almost never hear about.
Approach determines how you look at the project (or your career). Do you read a lot
(...)
If the top of the hierarchy is messed up, no amount of brilliant tactics or execution is going to help you at all."
Friday, September 18, 2009
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