Showing posts with label Consumo. Show all posts
Showing posts with label Consumo. Show all posts
Friday, January 1, 2010
Tuesday, November 10, 2009
Thursday, January 22, 2009
What do consumers really want?
Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.
By Joseph Pine
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