When you buy Zappos, what do you buy?

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What you buy when you spend that kind of money is what matters now. And what matters is:

* A corporate culture that's not the same (and where great people choose to work)
* A tight relationship with customers that give you permission to talk with them
* A business model that's remarkable and worth talking about
* A story that spreads
* Leadership

These things are available to organizations of every size. If you want them and choose to work for them.

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