Seven years from now, what will you have to show for what you're doing right now?

"(...)The thing is, we still live in a world that's filled with opportunity. In fact, we have more than an opportunity -- we have an obligation. An obligation to spend our time doing great things. To find ideas that matter and to share them. To push ourselves and the people around us to demonstrate gratitude, insight, and inspiration. To take risks and to make the world better by being amazing.(...)"

" (...)You get to make a choice. You can remake that choice every day, in fact. It's never too late to choose optimism, to choose action, to choose excellence. The best thing is that it only takes a moment -- just one second -- to decide.
Before you finish this paragraph, you have the power to change everything that's to come. And you can do that by asking yourself (and your colleagues) the one question that every organization and every individual needs to ask today: Why not be great?(...)"

by Seth Godin

Caminhas para o sucesso? Como?

Diz Seth Godin:

"The hierarchy of success
I think it looks like this:
Attitude
Approach
Goals
Strategy
Tactics
Execution
We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing.
Big news: No one ever succeeded because of execution tactics learned from a Dummies book.
Tactics tell you what to execute. They're important, but dwarfed by strategy. Strategy determines which tactics might work.
But what's the point of a strategy if your goals aren't clear, or contradict?
Which leads the first two, the two we almost never hear about.
Approach determines how you look at the project (or your career). Do you read a lot

(...)

If the top of the hierarchy is messed up, no amount of brilliant tactics or execution is going to help you at all."

When you buy Zappos, what do you buy?

(...)

What you buy when you spend that kind of money is what matters now. And what matters is:

* A corporate culture that's not the same (and where great people choose to work)
* A tight relationship with customers that give you permission to talk with them
* A business model that's remarkable and worth talking about
* A story that spreads
* Leadership

These things are available to organizations of every size. If you want them and choose to work for them.

(...)

Winning on the uphills

Winning on the uphills

Interesting business lesson learned on a bicycle: it's very difficult to improve your performance on the downhills.

I used to dread the uphill parts of my ride. On a recumbent bike, they're particularly difficult. So I'd slog through, barely surviving, looking forward to the superspeedy downhill parts.

Unfortunately, I had a serious accident a few years ago (saving the life of a clueless pedestrian by throwing myself onto the pavement). Downhill might be fast, but it's crazy.

Lesson learned. Now, I look forward to the uphill parts, because that's where the work is, the fun is, the improvement is. On the uphills, I have a reasonable shot at a gain over last time. The downhills are already maxed out by the laws of physics and safety.

The best time to do great customer service is when a customer is upset. The moment you earn your keep as a public speaker is when the room isn't just right or the plane is late or the projector doesn't work or the audience is tired or distracted. The best time to engage with an employee is when everything falls apart, not when you're hitting every milestone. And everyone now knows that the best time to start a project is when the economy is lousy.

Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.

Find your voice

Find your voice

Marketing (in all its forms) is unlike everything else an organization does, because it's always different. There's no manual because everyone does it differently, and what successful marketers have in common is that they are successful.

The only way your organization is going to make an impact is to market in the way only you can. Not by following some expert's rules or following the herd, but by doing it in the way that works. For you. Don't worry about someone else's invented standards for new media, invent your own. Avoid obvious mistakes, don't follow obvious successes.

Find your voice, don't copy someone else's.

Seth's Blog : The Houdini technique

The Houdini technique

Make easy things look difficult.

Make difficult things look easy.

Flying a plane from one city to another, on time, is incredibly difficult. There’s a million things that can go wrong. And yet, for years, the airlines worked hard to make it appear easy. They wanted to appear competent and to make us feel safe.

The other day, as I waited for a flight, I heard the dreaded announcement. The flight was delayed, there was a mechanical problem. Angst filled the gate area.

Five minutes later, they announced that the problem was fixed, and we could board... we ended up leaving ten minutes early. Joy throughout the land!

Where did the joy come from? It came from the rapid shift in expectations. For a moment, the airline made it look hard. then they did the trick and we were saved.

Houdini never said, “check out these trick handcuffs and watch how easy it is for me to take them off."

disse Seth Godin

Ode: How to tell a great story
Chris Fralic reminded me of this piece I wrote for Ode.

Great stories succeed because they are able to capture the imagination of large or important audiences.

A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.

Great stories make a promise. They promise fun, safety or a shortcut. The promise needs to be bold and audacious. It’s either exceptional or it’s not worth listening to.

Great stories are trusted. Trust is the scarcest resource we’ve got left. No one trusts anyone. People don’t trust the beautiful women ordering vodka at the corner bar (they’re getting paid by the liquor company). People don’t trust the spokespeople on commercials (who exactly is Rula Lenska?). And they certainly don’t trust the companies that make pharmaceuticals (Vioxx, apparently, can kill you). As a result, no marketer succeeds in telling a story unless he has earned the credibility to tell that story.

Great stories are subtle. Surprisingly, the fewer details a marketer spells out, the more powerful the story becomes. Talented marketers understand that allowing people to draw their own conclusions is far more effective than announcing the punch line.

Great stories happen fast. First impressions are far more powerful than we give them credit for.

Great stories don’t always need eight-page color brochures or a face-to-face meeting. Either you are ready to listen or you aren’t.

Great stories don’t appeal to logic, but they often appeal to our senses. Pheromones aren’t a myth. People decide if they like someone after just a sniff.

Great stories are rarely aimed at everyone. Average people are good at ignoring you. Average people have too many different points of view about life and average people are by and large satisfied. If you need to water down your story to appeal to everyone, it will appeal to no one. The most effective stories match the world view of a tiny audience—and then that tiny audience spreads the story.

Great stories don’t contradict themselves. If your restaurant is in the right location but had the wrong menu, you lose. If your art gallery carries the right artists but your staff is made up of rejects from a used car lot, you lose. Consumers are clever and they’ll see through your deceit at once.

Most of all, great stories agree with our world view. The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.